The button above is an affiliate link. If you purchase a book through my Bookshop.org link, I may earn a small commission—at no extra cost to you! Your purchase helps support independent bookstores. Thank you!
REVIEW
“Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne is a groundbreaking book that challenges traditional business competition. The authors argue that instead of battling rivals in saturated “red oceans,” companies should create “blue oceans”—untapped markets with new demand. The book provides a systematic framework for achieving this, emphasizing value innovation, where differentiation and low cost coexist.
The strategies are supported by compelling case studies, such as Cirque du Soleil and Yellow Tail wine, illustrating how businesses can break free from competition. The writing is clear, and the concepts are actionable, making it accessible for both executives and entrepreneurs.
There is some discussion that Porter’s Competitive Advantage and Kim and Mauborgne’s Blue Ocean Strategy models are contradictory. and incompatible. See the Blog Post on this controversy.