6 impossible things before breakfast

This quote in context:

Alice laughed. “there’s no use trying,” she said. “One can’t believe impossible things.”
“I daresay you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half-an-hour a day. Why sometimes I’ve believed as many as six impossible things before breakfast..”

In the past this has been quoted as encouraging challenging oneself in order to achieve new things. These days it may have more negative connotations.

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Quotes from Alice in Wonderland and Alice Through the Looking Glass by Lewis Carroll are often used in business contexts to illustrate complex ideas, inspire creativity, and provide memorable metaphors for leadership, strategy, and innovation. Here are some examples of how these quotes are applied:


1. Navigating Uncertainty and Change

  • Quote“I can’t go back to yesterday because I was a different person then.” (Alice in Wonderland)
  • Business Context: This quote is often used to emphasize the importance of embracing change and moving forward in dynamic industries. It encourages businesses to adapt and evolve rather than clinging to outdated strategies or mindsets.
  • Business Context: This is used to highlight the inevitability of change and the need for continuous personal and organizational growth.

2. Thinking Creatively and Challenging Norms

  • Quote“Why, sometimes I’ve believed as many as six impossible things before breakfast.” (Alice Through the Looking Glass)
  • Business Context: This quote is often cited to encourage innovative thinking and to challenge teams to think beyond conventional boundaries. It’s a reminder that creativity often involves imagining the seemingly impossible.

3. Leadership and Decision-Making

  • Quote“If you don’t know where you’re going, any road will get you there.” (Alice in Wonderland)
  • Business Context: This is used to stress the importance of having clear goals and strategies. Without a clear direction, efforts may be wasted or misaligned.
  • Quote“Begin at the beginning and go on till you come to the end: then stop.” (Alice in Wonderland)
  • Business Context: This quote is used to emphasize the importance of structured processes and clear planning in project management.

4. Adaptability and Problem-Solving

  • Quote“I give myself very good advice, but I very seldom follow it.” (Alice in Wonderland)
  • Business Context: This is often used humorously to highlight the gap between knowing what to do and actually implementing it. It’s a reminder to align actions with strategies.
  • Quote“It takes all the running you can do, to keep in the same place.” (Alice Through the Looking Glass)
  • Business Context: This quote, often referred to as the “Red Queen Effect,” is used to describe the competitive nature of business, where constant effort is required just to maintain your position.

5. Communication and Clarity

  • Quote“Speak English! I don’t know the meaning of half those long words, and I don’t believe you do either!” (Alice in Wonderland)
  • Business Context: This is used to advocate for clear and simple communication, especially when dealing with complex ideas or technical jargon.

6. Vision and Perspective

  • Quote“If I had a world of my own, everything would be nonsense.” (Alice in Wonderland)
  • Business Context: This quote is sometimes used to encourage thinking outside the box and embracing unconventional ideas that may initially seem nonsensical but could lead to breakthroughs.
  • Quote“It’s a poor sort of memory that only works backwards.” (Alice Through the Looking Glass)
  • Business Context: This is used to emphasize the importance of foresight and forward-thinking in strategic planning.

7. Teamwork and Collaboration

  • Quote“We’re all mad here.” (Alice in Wonderland)
  • Business Context: This quote is often used to celebrate diversity and creativity within teams, suggesting that “madness” (or unconventional thinking) can lead to innovation.

8. Risk-Taking and Exploration

  • Quote“Curiouser and curiouser!” (Alice in Wonderland)
  • Business Context: This phrase is used to describe situations where exploration and curiosity lead to unexpected discoveries, encouraging a culture of experimentation and risk-taking.

9. Dealing with Ambiguity

  • Quote“Who in the world am I? Ah, that’s the great puzzle.” (Alice in Wonderland)
  • Business Context: This quote is used to reflect on identity and purpose, particularly in branding or organizational culture, where defining a clear identity is crucial.

10. Humor and Relatability

  • Many quotes from the books are used to inject humor into presentations or discussions, making complex or dry topics more engaging and relatable.

General Positive Themes

Adaptability and Change: Encouraging flexibility and resilience in dynamic environments.

Creativity and Innovation: Inspiring out-of-the-box thinking and challenging norms.

Curiosity and Exploration: Promoting continuous learning and discovery of new opportunities.

Clear Vision and Direction: Emphasizing the importance of setting and pursuing clear goals.

Resilience and Perseverance: Highlighting the value of persistence in overcoming challenges.

Effective Communication: Stressing the need for clarity and understanding in interactions.

Teamwork and Collaboration: Valuing diverse perspectives and collective effort.

Imagination and Innovation: Fostering a culture of creativity and experimentation.

Learning from Experience: Encouraging reflection and growth from past actions.

Humor and Positivity: Maintaining a positive outlook to boost morale and engagement./


While quotes from Alice in Wonderland and Alice Through the Looking Glass are often used positively in business contexts, they can also carry negative connotations depending on how they are interpreted or applied. Here’s a breakdown of potential negative implications:


1. Navigating Uncertainty and Change

  • Quote“I can’t go back to yesterday because I was a different person then.”
  • Negative Connotation: This could imply a lack of stability or consistency, which might be unsettling in a business environment. It could also suggest that past experiences or lessons are irrelevant, which isn’t always true.
  • Negative Connotation: This might discourage reflection on past mistakes or successes, which are crucial for learning and growth.

2. Thinking Creatively and Challenging Norms

  • Quote“Why, sometimes I’ve believed as many as six impossible things before breakfast.”
  • Negative Connotation: This could be interpreted as promoting unrealistic or impractical ideas, leading to wasted resources or failed initiatives if not grounded in reality.

3. Leadership and Decision-Making

  • Quote“If you don’t know where you’re going, any road will get you there.”
  • Negative Connotation: This might highlight a lack of direction or purpose in leadership, which can lead to confusion, inefficiency, or demotivation among teams.
  • Quote“Begin at the beginning and go on till you come to the end: then stop.”
  • Negative Connotation: This could be seen as overly simplistic, ignoring the complexities and iterative nature of many business processes.

4. Adaptability and Problem-Solving

  • Quote“I give myself very good advice, but I very seldom follow it.”
  • Negative Connotation: This might reflect a lack of discipline or accountability, where individuals or organizations fail to act on their own insights or strategies.
  • Quote“It takes all the running you can do, to keep in the same place.” (Red Queen Effect)
  • Negative Connotation: This could highlight the exhausting and unsustainable nature of constant competition, where progress feels impossible despite immense effort.

5. Communication and Clarity

  • Quote“Speak English! I don’t know the meaning of half those long words, and I don’t believe you do either!”
  • Negative Connotation: This might come across as dismissive of expertise or technical knowledge, potentially undermining the value of specialized skills or complex ideas.

6. Vision and Perspective

  • Quote“If I had a world of my own, everything would be nonsense.”
  • Negative Connotation: This could be interpreted as promoting chaos or a lack of structure, which is counterproductive in many business settings.
  • Quote“It’s a poor sort of memory that only works backwards.”
  • Negative Connotation: This might undervalue the importance of learning from the past, which is essential for informed decision-making.

7. Teamwork and Collaboration

  • Quote“We’re all mad here.”
  • Negative Connotation: This could be seen as excusing dysfunctional behavior or a lack of professionalism within a team.

8. Risk-Taking and Exploration

  • Quote“Curiouser and curiouser!”
  • Negative Connotation: This might suggest a lack of focus or direction, where curiosity leads to distractions rather than productive outcomes.

9. Dealing with Ambiguity

  • Quote“Who in the world am I? Ah, that’s the great puzzle.”
  • Negative Connotation: This could reflect an identity crisis or lack of clarity in branding, mission, or organizational purpose, which can be detrimental to long-term success.

10. Humor and Relatability

  • While humor can be engaging, overusing whimsical quotes might make a leader or organization seem unserious or out of touch, especially in highly professional or high-stakes environments.

General Negative Themes:

  1. Lack of Direction: Many quotes highlight confusion or aimlessness, which can be counterproductive in a business context.
  2. Unrealistic Expectations: Some quotes might encourage impractical or overly idealistic thinking.
  3. Instability: The whimsical and chaotic nature of Wonderland can symbolize a lack of structure or predictability, which is often undesirable in business.
  4. Dismissiveness: Quotes that mock complexity or expertise might undermine the value of specialized knowledge or detailed planning.

So when using these quotes, remember they do not always have positive connotations.

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